The idiom "rather than face" means to choose an alternative course of action rather than facing a difficult or unpleasant situation.
Sentences with «than face»
If you were to surrender your policy, you would get the cash value of the policy rather than the face value. (heartlifeinsurance.com)
If you're serious about buying a home, you may have to look at properties with their potential in mind rather than their face value. (charlenebrennan.com)
At worse, that is $ 2 a game which is well more than face value of the cost. (blog.us.playstation.com)